Most people are writing better prompts. The faster move is giving the AI the context it's been missing. Sixty minutes of hands-on work to build three layers of context — role, ecosystem, voice — save them once, and reuse them forever. The platform isn't the asset. Your context is.
Three layers of context, one real test, one save. Roughly 40 minutes of actual work — the rest is reading what came back and pushing on it.
Teach Claude who you are and what your business actually does. Three pieces in one prompt: your role, what you do in 3–5 sentences, what makes you different. Ask Claude to restate it back. If it sounds like any SaaS company, push back — generic at Layer 1 means generic forever.
Show Claude where you sit in the world. Three to five competitors with one-line positioning each, your value prop in a single sentence, and three verbatim customer quotes — not paraphrased. Bonus if one is a complaint. Tension produces sharper output.
One or two paste-in writing samples beat any amount of describing your voice in adjectives. "Direct, warm, no fluff" produces nothing useful. A paragraph you actually wrote produces a model of your voice. Add the words you never use.
Same task, two outputs: a plain Claude chat vs your three-layer assistant. Read them side by side, silently. The difference isn't the prompt — it's the context you loaded before the prompt. That's the whole game.
Claude Project, ChatGPT Custom GPT, or Gemini Gem — same idea, three paths. Paste the three-layer summary into the instructions field, save, done. Free-tier fallback: a Google Doc you paste as message one of every new chat. The platform isn't the asset. Your context is.
The slides, the prompt guide, the recording — everything you need to rebuild your assistant from scratch, or build a second one for a different hat you wear. Drop your email to unlock the downloads.
Slides, the full prompt guide, the recording highlights, and the feedback link — all in one place. Plus the occasional note from Momentum on what we're building next.
The full Gamma deck — every layer, every prompt, every before/after comparison.
Open slidesThe 3-layer prompt pack with copy-paste prompts, fill-in examples, and the two prompts that compound over time.
Download guideThe session compressed to the moments that matter — the failure mode, each layer, the side-by-side test.
Watch on YouTubeHeather and Babajide are so friendly and welcoming. A must for a learning environment.— Reusable Assistant attendee, June 2026
Based on 15 post-workshop survey responses.
Join the Momentum Product Co. Slack to share the assistant you built, ask the questions you didn't get to in the room, and see what everyone else is automating next.